Best Digital Marketing Course Institute in Ahmedabad

Q. 1 PHP stands for -

A. Hypertext Preprocessor

B. Pretext Hypertext Preprocessor

C. Personal Home Processor

D. None of the above

Hypertext Preprocessor

Q. 2 Who is known as the father of PHP ?

A. Drek Kolkevi

B. List Barely

C. Rasmus Lerdrof

D. None of the above

Rasmus Lerdrof

Q. 3 Variable name in PHP starts with -

A. ! (Exclamation)

B. $ (Dollar)

C. & (Ampersand)

D. # (Hash)

$ (Dollar)

Q. 4 Which of the following is the default file extension of PHP ?

A. .php

B. .hphp

C. .xml

D. .html

.php

Q. 5 Which of the following is not a variable scope in PHP ?

A. Extern

B. Local

C. Static

D. Global

Extern

Q. 6 Which of the following is correct to add a comment in php ?

A. & â€¦â€¦ &

B. // â€¦â€¦

C. /* â€¦â€¦ */

D. Both (// â€¦â€¦) and (/* â€¦â€¦ */)

Both (// â€¦â€¦) and (/* â€¦â€¦ */)

Q. 7 Which of the following is used to display the output in PHP ?

A. echo

B. write

C. print

D. Both (echo) and (print)

Both (echo) and (print)

Q. 8 Which of the following is the use of strlen() function in PHP ?

A. The strlen() function returns the type of string

B. The strlen() function returns the length of string

C. The strlen() function returns the value of string

D. The strlen() function returns both value and type of string

The strlen() function returns the length of string

Q. 9 Which of the following is used for concatenation in PHP ?

A. + (plus)

B. * (Asterisk)

C. . (dot)

D. append()

. (dot)

Q. 10 Which of the following starts with __ (double underscore) in PHP ?

A. Inbuilt constants

B. User-defined constants

C. Magic constants

D. Default constants

Magic constants

Q. 11 Which of the following is the use of strpos() function in PHP ?

A. The strpos() function is used to search for the spaces in a string

B. The strpos() function is used to search for a number in a string

C. The strpos() function is used to search for a character/text in a string

D. The strpos() function is used to search for a capitalize character in a string

The strpos() function is used to search for a character/text in a string

Q. 12 What does PEAR stands for ?

A. PHP extension and application repository

B. PHP enhancement and application reduce

C. PHP event and application repository

D. None of the above

PHP extension and application repository

Q. 13 Which of the following is the correct way to create a function in PHP ?

A. Create myFunction()

B. New_function myFunction()

C. function myFunction()

D. None of the above

function myFunction()

Q. 14 Which of the following PHP function is used to generate unique id ?

A. id()

B. mdid()

C. uniqueid()

D. None of the above

uniqueid()

Q. 15 Which of the following is the correct way of defining a variable in PHP ?

A. $variable name = value;

B. $variable_name = value;

C. $variable_name = value

D. $variable name as value;

$variable_name = value;

Q. 16 What is the use of fopen() function in PHP ?

A. The fopen() function is used to open folders in PHP

B. The fopen() function is used to open remote server

C. The fopen() function is used to open files in PHP

D. None of the above

The fopen() function is used to open files in PHP

Q. 17 What is the use of isset() function in PHP ?

A. The isset() function is used to check whether variable is set or not

B. The isset() function is used to check whether the variable is free or not

C. The isset() function is used to check whether the variable is string or not

D. None of the above

The isset() function is used to check whether variable is set or not

Q. 18 What is the use of sprintf() function in PHP ?

A. The sprintf() function is used to print the output of program

B. The sprintf() function is used to send output to variable

C. Both of the above

D. None of the above

The sprintf() function is used to send output to variable

Q. 19 Which of the following is the correct way to open the file 'sample.txt' as readable ?

A. fopen('sample.txt', 'r');

B. fopen('sample.txt', 'r +');

C. fopen('sample.txt','read');

D. fopen('sample.txt');

fopen('sample.txt', 'r');

Q. 20 Which of the following is the correct use of the strcmp() function in PHP ?

A. The strcmp() function is used to compare the strings excluding case

B. The strcmp() function is used to compare the uppercase strings

C. The strcmp() function is used to compare the lowercase strings

D. The strcmp() function is used to compare the strings including case

The strcmp() function is used to compare the strings including case

Q. 21 Which of the following function displays the information about PHP and its configuration ?

A. php_info()

B. phpinfo()

C. info()

D. None of the above

phpinfo()

Q. 22 Which of the following function is used to find files in PHP ?

A. glob()

B. fold()

C. file()

D. None of the above

glob()

Q. 23 Which of the following function is used to set cookie in PHP ?

A. createcookie()

B. makecookie()

C. setcookie()

D. None of the above

setcookie()

Q. 24 Which of the following function is used to get the ASCII value of a character in PHP ?

A. val()

B. asc()

C. ascii()

D. chr()

chr()

Q. 25 Which of the following function is used to unset a variable in PHP ?

A. delete()

B. unset()

C. unlink()

D. None of the above

unset()

Q. 26 Which of the following function is used to sort an array in descending order ?

A. sort()

B. asrot()

C. dsort()

D. rsort()

rsort()

Q. 27 Which of the following is/are the code editors in PHP ?

A. Notepad++

B. Atom

C. Adobe Dreamweaver

D. All of the above

All of the above

Q. 28 Which of the following is used to end a statement in PHP ?

A. . (dot)

B. ; (semicolon)

C. ! (exclamation)

D. / (slash)

; (semicolon)

Q. 29 Which of the following function in PHP can be used to test the type of any variable ?

A. From 10 to Large 70

B. From 8 to Large 72

C. From 5 to Large 75

D. From 10 to Large 100

From 8 to Large 72

Q. 30 String values in PHP must be enclosed within -

A. Double Quotes

B. Single Quotes

C. Both (Double Quotes) and (Single Quotes)

D. None of the above

Both (Double Quotes) and (Single Quotes)

Q. 31 Which of the following variable name is invalid ?

A. $newVar

B. $new_Var

C. $new-var

D. All of the above

$new-var

Q. 32 Which of the following is the correct way to create an array in PHP ?

A. $season = array['summer' , 'winter' , 'spring' , 'autumn'];

B. $season = array('summer' , 'winter' , 'spring' , 'autumn');

C. $season = 'summer' , 'winter' , 'spring' , 'autumn';

D. All of the above

$season = array('summer' , 'winter' , 'spring' , 'autumn');

Q. 33 Which of the following is a built-in function in PHP that adds a value to the end of an array ?

A. array_push()

B. inend_array()

C. into_array()

D. None of the above

array_push()

Q. 34 Which of the following function in PHP returns a text in title case from a variable ?

A. toUpper($var)

B. ucwords($var)

C. ucword($var)

D. All of the above

ucwords($var)

Q. 35 Which of the following is the correct way to print 'Hello World' in PHP ?

A. 'Hello World';

B. write('Hello World');

C. echo 'Hello World';

D. None of the above

echo 'Hello World';

Q. 36 Which of the following function is used to compress a string in PHP ?

A. compress()

B. zip_compress()

C. gzcompress()

D. zip()

gzcompress()

Q. 37 What does SPL stands for in PHP ?

A. Standard PHP Library

B. Simple PHP Library

C. Simple PHP List

D. None of the above

Standard PHP Library

Q. 38 Which of the following function converts a string to all uppercase ?

A. upper()

B. uppercase()

C. struppercase()

D. strtoupper()

strtoupper()

Q. 39 The function in PHP that can be used to concatenate array elements to form a single delimited string is -

A. implode()

B. concat()

C. explode()

D. concatenate()

implode()

Q. 40 Which PHP function determines the last access time of a file ?

A. filetime()

B. fileatime()

C. filectime()

D. None of the above

fileatime()

Q. 41 Which PHP function is capable to read specific number of characters from a file ?

A. filegets()

B. fget()

C. fgets()

D. None of the above

fgets()

Q. 42 Which PHP function is used to find the position of the last occurrence of a substring inside another string ?

A. strops()

B. strrpos()

C. strtr()

D. None of the above

strrpos()

Q. 43 Which of the following function is used to compute the difference between two arrays in PHP ?

A. diff_array

B. array_diff

C. arrays_diff

D. diff_arrays

array_diff

Q. 44 Which PHP function converts an English text datetime into a Unix timestamp ?

A. str_to_time()

B. strtodate()

C. strtotime()

D. None of the above

strtotime()

Q. 45 Which of the following function in PHP returns the time of sunrise of a particular day and location ?

A. date_sunrise()

B. date-sunrise()

C. sunrise()

D. None of the above

date_sunrise()

Q. 46 Which of the following is the correct syntax to write a PHP code ?

A. <?php ?>

B. < php >

C. <? php ?>

D. <? ?>

<?php ?>

Q. 47 How many functions does PHP offer for searching and modifying strings using Perl-compatible regular expressions.

A. 10

B. 7

C. 8

D. 9

8

Q. 48 What does PDO stand for ?

A. PHP Database Orientation

B. PHP Data Orientation

C. PHP Data Object

D. PHP Database Object

PHP Data Object

Q. 49 Which PHP statement will give output as $x on the screen ?

A. echo "$x";

B. echo "$$x";

C. echo "/$x";

D. echo "$x;";

echo "$x";

Q. 50 PHP's numerically indexed array begin with position ___________

A. 0

B. 3

C. -1

D. 2

0

Q. 51 What does the abbreviation HTML stand for ?

A. HyperText Markup Language.

B. HighText Markup Language.

C. HyperText Markdown Language.

D. None of the above.

HyperText Markup Language.

Q. 52 How many sizes of headers are available in HTML by default ?

A. 5

B. 1

C. 3

D. 6

6

Q. 53 What is the smallest header in HTML by default ?

A. h1

B. h2

C. h6

D. h4

h6

Q. 54 What are the types of lists available in HTML ?

A. Ordered, Unordered Lists.

B. Bulleted, Numbered Lists.

C. Named, Unnamed Lists.

D. None of the above.

Ordered, Unordered Lists.

Q. 55 How to create an ordered list in HTML ?

A. <ul>

B. <ol>

C. <href>

D. <b>

<ol>

Q. 56 HTML files are saved by default with the extension ?

A. .html

B. .h

C. .ht

D. None of the above

.html

Q. 57 We enclose HTML tags within ?

A. { }

B. < >

C. ! !

D. None of the above

< >

Q. 58 Which of the following is correct about HTML ?

A. HTML uses User Defined Tags.

B. HTML uses tags defined within the language.

C. Both A and B.

D. None of the above.

HTML uses tags defined within the language.

Q. 59 How to display preformatted text in HTML ?

A. <p>

B. <pre>

C. <hr>

D. All of the above

<pre>

Q. 60 Which of the following tags doesn't require a closing tag ?

A. <br>

B. <hr>

C. Both the <hr> and the <br> tag

D. None of the above

Both the <hr> and the <br> tag

Q. 61 Which of the following properties is used to change the font of text ?

A. font-family

B. font-size

C. text-align

D. None of the above

font-family

Q. 62 What are the attributes used to change the size of an image ?

A. Width and height

B. Big and Small

C. Top and bottom

D. None of the above

Width and height

Q. 63 Which attribute is used to provide a unique name to an HTML element ?

A. id

B. class

C. type

D. None of the above

id

Q. 64 What is the function of the HTML style attribute ?

A. It is used to add styles to an HTML element.

B. It is used to uniquely identify some specific styles of some element.

C. Both A and B.

D. None of the above.

It is used to add styles to an HTML element.

Q. 65 The full form of CSS is :

A. Cascading Style Sheets

B. Coloured Special Sheets

C. Color and Style Sheets

D. None of the above

Cascading Style Sheets

Q. 66 The 'function' and 'var' are known as :

A. Keywords

B. Data types

C. Declaration statements

D. Prototypes

Declaration statements

Q. 67 How can we change the background color of an element ?

A. background-color

B. color

C. Both A and B

D. None of the above

background-color

Q. 68 When interpreter encounters an empty statements, what it will do :

A. Shows a warning

B. Prompts to complete the statement

C. Throws an error

D. Ignores the statements

Ignores the statements

Q. 69 How can we change the text color of an element ?

A. background-color

B. color

C. Both A and B

D. None of the above

color

Q. 70 In JavaScript, what is a block of statement ?

A. Conditional block

B. block that combines a number of statements into a single compound statement

C. both conditional block and a single statement

D. block that contains a single statement

block that combines a number of statements into a single compound statement

Q. 71 In how many ways can CSS be written in ?

A. 1

B. 2

C. 3

D. 4

3

Q. 72 Which one of the following also known as Conditional Expression :

A. Alternative to if-else

B. Switch statement

C. If-then-else statement

D. immediate if

If-then-else statement

Q. 73 The class used to right align the navigation bar buttons is -

A. .navbar-rgt

B. .navbar-btn

C. .navbar-right

D. .navbar-default

.navbar-right

Q. 74 Which HTML tag is used to declare internal CSS ?

A. <style>

B. <link>

C. <script>

D. None of the above

<style>

Q. 75 Who developed the bootstrap ?

A. James Gosling

B. Mark Jukervich

C. Dennis Ritchie

D. Mark Otto and Jacob Thornton

Mark Otto and Jacob Thornton

Q. 76 The jQuery method used to remove the set of matched elements is

A. delete() method

B. empty() method

C. remove() method

D. None of the above

remove() method

Q. 77 How many columns are allowed in a bootstrap grid system ?

A. 2

B. 12

C. 3

D. 5

12

Q. 78 How can we select an element with a specific Class in CSS ?

A. #

B. ^

C. .

D. None of the above

.

Q. 79 What type of CSS is the following code snippet ? <h1 style = "color:blue;" > A Blue Heading </h1>

A. Inline

B. Internal

C. External

D. None of the above

Inline

Q. 80 Can negative values be allowed in padding property ?

A. No

B. Yes

C. Depends on property

D. None of the above

No

Q. 81 Which of the following class in Bootstrap is used to create a large button ?

A. .btn-xl

B. .btn-lrg

C. .btn-large

D. .btn-lg

.btn-lg

Q. 82 The CSS property used to specify the transparency of an element is ?

A. opacity

B. visibility

C. filter

D. None of the above

opacity

Q. 83 The class in Bootstrap which is used to specify the collapsible elements is -

A. .collapse

B. .carousel

C. .pager

D. None of the above

.collapse

Q. 84 How can we specify the spacing between each letter in a text in CSS ?

A. alpha-spacing

B. letter-spacing

C. character-spacing

D. None of the above

letter-spacing

Q. 85 Which of the following class in Bootstrap is used for creating the large size modals ?

A. .modal-large

B. .modal-big

C. .modal-lg

D. .modal-sm

.modal-lg

Q. 86 What is the correct syntax for referring an external CSS ?

A. <link rel="stylesheet" type="text/css" href="style.css">

B. <stylesheet rel="stylesheet" type="text/css" href="style.css">

C. <style rel="stylesheet" type="text/css" href="style.css">

D. All the Above

<link rel="stylesheet" type="text/css" href="style.css">

Q. 87 Who developed jQuery, and in which year it was first released ?

A. John Richard in 2001

B. Mark Bensman in 2004

C. John Resig in 2006

D. None of the above

John Resig in 2006

Q. 88 What type of CSS is generally recommended for designing large web pages ?

A. Inline

B. Internal

C. External

D. None of the above

External

Q. 89 Is Bootstrap 3 mobile-first ?

A. TRUE

B. FALSE

C. Can't say

D. May be

TRUE

Q. 90 jQuery is a -

A. JavaScript method

B. JavaScript library

C. JSON library

D. PHP method

JavaScript library

Q. 91 How can we select an element with a specific ID in CSS ?

A. #

B. .

C. ^

D. None of the above

#

Q. 92 Which of the following class in Bootstrap is used to provide a responsive fixed width container ?

A. .container-fixed

B. .container-fluid

C. .container

D. All of the above

.container

Q. 93 The jQuery method used to get all ancestors of the matched set of elements is -

A. parents() method

B. parent() method

C. offsetParent() method

D. None of the above

parents() method

Q. 94 Which of the following sign is used as a shortcut for jQuery ?

A. the % sign

B. the & sign

C. the $ sign

D. the @ sign

the $ sign

Q. 95 Which of the following class in bootstrap is used to create a big box for calling extra attention ?

A. .box

B. .container

C. .container-fluid

D. .jumbotron

.jumbotron

Q. 96 How can we write comments in CSS ?

A. /* */

B. //

C. #

D. All of the above

/* */

Q. 97 Which of the following class in Bootstrap is used to create a dropdown menu ?

A. .dropdown

B. .select

C. .select-list

D. None of the above

.dropdown

Q. 98 In the below code snippet, in what order will the margins be added ?
p {
margin: 25px 50px 75px 100px;
}

A. Top, Right, Bottom, Left

B. Top, Left, Bottom, Right

C. Top, Bottom, Right, Left

D. Right, Left, Top, Bottom

Top, Right, Bottom, Left

Q. 99 Which type of JavaScript language is ___

A. Object-Oriented

B. Object-Based

C. Assembly-language

D. High-level

Object-Based

Q. 100 What is Anchor Text ?

A. It is the main body of text on a particular web page

B. It is the text within the left or top panel of a web page

C. It is the most prominent text on the page that the search engines use to assign a title to the page

D. It is the visible text that is hyperlinked to another page

It is the visible text that is hyperlinked to another page

Q. 101 What does SEO mean ?

A. Stop Eating Out

B. Search Effort Offer

C. Search Engine Optimization

D. Search Engine Option

Search Engine Optimization

Q. 102 Keyword research allows you to ___________

A. determine which keywords to target

B. learn about your customers interests

C. remove pages from search engine indexes

D. Both (determine which keywords to target) & (learn about your customers interests)

Both (determine which keywords to target) & (learn about your customers interests)

Q. 103 What is the advantage of putting all of your important keywords in the Meta Keywords tag ?

A. No specific advantage for search engines

B. They will be bolded in searches for that term

C. It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it

D. None of the above

No specific advantage for search engines

Q. 104 What is page speed and why does it matter ?

A. Refers to how fast your site loads for a user

B. Refers to how fast your site loads for Google

C. Refers to how fast your heading loads

D. Refers to how fast Google crawls your page

Refers to how fast your site loads for a user

Q. 105 What is a backlink strategy ?

A. External links arriving on my website

B. Internal clicks in my site

C. Hyperlinks of my site

D. Technology behind external sources

External links arriving on my website

Q. 106 Websites that work on both desktop and mobile are called

A. Responal

B. Dediziert

C. Indexiert

D. Responsive

Responsive

Q. 107 The title structure should be structured as follows

A. h1, h2, h4, h3

B. h4, h3, h2, h1

C. h1, h2, h3, h4

D. h1, h4, h4, h3

h1, h2, h3, h4

Q. 108 Local SEO is about your ___________being found on maps and mobile searches.

A. Website

B. Phone Number

C. Location

D. Password

Location

Q. 109 In Local SEO efforts, we optimize ___________in Google My Business.

A. keywords

B. categories

C. butterflies

D. numbers

votes

Q. 111 What is the objective of SEO ?

A. To have a nice website

B. To have the best technology in terms of site encoding

C. Increasing visibility of a website

D. Increasing brand awareness

Increasing visibility of a website

Q. 112 What is the first E-commerce search engine ?

A. Google Shopping

B. Amazon

C. Google

D. flipkart

Amazon

Q. 113 The future of SEO is :

A. Shorter and shorter requests

B. Answer and not search engines

C. n Internet user, whatever the device used.

D. C. n Internet user, whatever the device used.

Answer and not search engines

Q. 114 An optimized meta tag includes :

A. Keywords

B. Call To Action

C. Unique Selling Points

D. All of these answers are correct

All of these answers are correct

Q. 115 Why Robot.txt file is used ?

A. To block the crawler from crawling a particular portion of the website

B. To block Home page of the website

C. To Pass link juice when given link in other website

D. None of the above

To block the crawler from crawling a particular portion of the website

Q. 116 What should you use to help Google understanding images ?

A. Robot tag

B. Secondary tag

C. Alt tag

D. Shift tag

Alt tag

Q. 117 Which of the following is the correct depiction of Digital Marketing ?

A. E-mail Marketing

B. social media marketing

C. Web Marketing

D. All of the above

All of the above

Q. 118 What is considered while creating a front page of the website or homepage ?

A. References of other websites

B. A brief elaboration about the company

C. Logos portraying the number of awards won by the web designer

D. None of the above

A brief elaboration about the company

Q. 119 Which of the following is not specifically required by the search engines ?

A. Poor user experience

B. Keyword stuffing

C. Buying links

D. All of the above

All of the above

Q. 120 Which of the following is the correct name for Facebook's ranking algorithm ?

A. Face Rank

B. Edge Rank

C. Like Rank

D. Page Rank

Edge Rank

Q. 121 Micro-blogging can be defined as __________

A. Mobile related blogs

B. Mobile related blogs

C. Blogs encompassing limited individual posts, which are typically limited by character count.

D. None of the above

Blogs encompassing limited individual posts, which are typically limited by character count.

Q. 122 Facebook was invented by

A. Sir Mark Zuckerberg

B. Sir Henry W. Seelay

C. Sir Schuyler Skaats Wheeler

D. Sir Samuel W. Francis

Sir Mark Zuckerberg

Q. 123 In which one of the following year, face book was invented ?

A. 2003

B. 2002

C. 2000

D. 2004

2004

Q. 124 Who were the exclusive members of Facebook when it was first launched ?

A. Harvard students

B. Ivy League

C. Stanford students

D. American residents

Harvard students

Q. 125 What is the primary color of the Facebook website ?

A. blue

B. red

C. yellow

D. green

blue

Q. 126 What is the technology partner of Facebook in its video calling feature ?

A. Skype

B. Vimeo

C. Twitter

D. MySpace

Skype

Q. 127 Which social media company just announced the global launch of 'Take a Break', which includes India ?

A. Twitter

B. Instagram

C. Pinterest

D. LinkedIn

Instagram

Q. 128 Which social media platform has launched two cyber safety campaigns named 'Safe Stree' and 'My Kanoon' ?

A. Instagram

B. SnapChat

C. Facebook

D. Twitte

Instagram

Q. 129 Recently, Ministry of Information and Broadcasting has launched its account in which social media platform to counter fake news ?

A. WhatsApp

B. Telegram

C. Instagram

D. Twitter

Telegram

Q. 130 'Super Follows' feature has been introduced by which social media giant ?

A. Twitter

B. Facebook

C. Google

D. WhatsApp

Twitter

Q. 131 Which social media platform discontinued its feature named 'Fleets' ?

A. Facebook

B. Instagram

C. Twitter

D. WhatsApp

Twitter

Q. 132 How much time period is required to get a Google page ranking ?

A. 2 week

B. 1 week

C. 2 months

D. More than 3 months

More than 3 months

Q. 133 The number of characters recommended for Title Tag ?

A. 100

B. 70

C. 150

D. 50

70

Q. 134 What do the acronyms PA, DA, and PR stand for ?

A. Personal authority, domain authority, parked rename

B. Page authority, domain age, page rank

C. Page authority, domain authority, page rank

D. None of the above

Page authority, domain authority, page rank

Q. 135 Why is it bad concept from SEO perspective to host cost-free write-ups as well as write ups that are very common on the web ?

A. Since they will certainly not lead to fresh website traffic.

B. Because you could be penalize by search engine for making use of duplicate contents.

C. Because you will certainly not get the benefits of proper keyword targeting.

D. Due to the fact that people might turn up claiming copyright infringement.

Because you could be penalize by search engine for making use of duplicate contents.

Q. 136 Just how can Meta Description tags help with the technique of seo ?

A. Trick concern-- meta description are NOT vital.

B. They aid to inform the engines which keywords are essential on your page.

C. They serve as the duplicate that will certainly attract searchers to click on your listing.

D. Theyre a crucial ranking factor in the search formulas.

They serve as the duplicate that will certainly attract searchers to click on your listing.

Q. 137 A friendly URL is

A. The URL with cryptic text ad a lot of numbers

B. Short, with recognizable text

C. Short, with recognizable text and relevant keywords

D. None of the above

Short, with recognizable text and relevant keywords

Q. 138 Domain authority is a metric maintained by ?

A. Google

B. Moz

C. Bing

D. None of the above

Moz

Q. 139 How do sitemaps help a website with search engines ?

A. Google and Yahoo! Give higher rankings to websites with better sitemaps

B. they help users understand a website better

C. search engine spiders can reach more pages on a website because of sitemaps

D. None of the above

search engine spiders can reach more pages on a website because of sitemaps

Q. 140 MOZs keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in :

A. link building

B. URL structuring

C. Keyword research tools

D. None of the above

link building

Q. 141 Suppose you want a page to pass on value but not to be indexed, which tag would you use ?

A. meta robots = no index, no follow

B. meta robots = no index, follow

C. meta robots = index, no follow

D. None of the above

meta robots = no index, follow

Q. 142 The canonical tag is used to inform search engines

A. which URL to count as authoritative when dealing with several URLs leading to the same page

B. which pages is the homepage of a website

C. which pages should not show up in SERPs

D. None of the above

which URL to count as authoritative when dealing with several URLs leading to the same page

Q. 143 The Meta Robots tag should be placed in which part of an HTML file ?

A. the head area

B. the main body

C. the footer r bottom of the page

D. None of the above

the head area

Q. 144 The Nofollow attribute :

A. doe not count as a vote of approval but passes on link juice

B. does not pass on link juice but counts as a vote of approval

C. does not pass on link juice and does not count as a vote of approval

D. None of the above

does not pass on link juice but counts as a vote of approval

Q. 145 Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called :

A. keyword stuffing

B. keyword density

C. keyword research

D. None of the above

keyword density

Q. 146 What does search engine saturation mean ?

A. the amount of websites competing for a particular keyword

B. the limit of a search engines indexing capacity

C. the amount of pages of a website indexed by a search engine

D. None of the above

the amount of pages of a website indexed by a search engine

Q. 147 What is meta description ?

A. A short description of your web page that lets a search engine know what the page is about

B. A place to put the keyword for a page

C. A description of your company that is displayed above the title tag

D. None of the above

A short description of your web page that lets a search engine know what the page is about

Q. 148 What is the difference between page authority and domain authority ?

A. one is maintained by Google and the other by Yahoo!

B. one is maintained by Google and the other by Moz

C. Both are maintained by Moz, one ranks a page and the other ranks the whole domain

D. None of the above

Both are maintained by Moz, one ranks a page and the other ranks the whole domain

Q. 149 What is the format for sitemaps recommended the most by the search engine and SEOS ?

A. txt file

B. RSS

C. XML (Extensible Markup Language)

D. None of the above

XML (Extensible Markup Language)

Q. 150 What is the highest Google page rank a web page can have ?

A. 10

B. 1000

C. 100

D. None of the above

10

Q. 151 What is Social Media Marketing ?

A. a way to communicate with customers on social media platforms to increase the performance of the business

B. Software

C. Hardware

D. All of the above

a way to communicate with customers on social media platforms to increase the performance of the business

Q. 152 What social media marketing do ?

A. It can help to communicate with customers in a less time-consuming manner.

B. It can help to advertise a product and services to many customers at once.

C. It can help to create visual interaction between products and customers.

D. All of the above

All of the above

Q. 153 Social media marketing focuses on ___.

A. Social platform

B. Individual shop

C. Whole sale

D. All of the above

Social platform

Q. 154 Identify the platform for Social media marketing ?

A. Instagram

B. Twitter

C. Facebook

D. All of the above

All of the above

Q. 155 Which term adopted for updates by Twitter users ?

A. Tweets

B. Twoots

C. Twinks

D. Posts

Tweets

Q. 156 What is 'social media optimization' ?

A. Writing clear content

B. Creating short content which is easily indexed

C. Creating content which easily creates publicity via social networks

D. Hiring people to create content for social networks

Creating content which easily creates publicity via social networks

Q. 157 What is the benefit of Social media marketing ?

A. It can show your brand in front of people much more quickly and easily.

B. increased traffic

C. higher conversion rates

D. All of the above

It can show your brand in front of people much more quickly and easily.

Q. 158 Which social network is considered the most popular for social media marketing ?

A. Facebook

B. Twitter

C. Instagram

D. Whatsapp

Facebook

Q. 159 What is unique about social media marketing ?

A. Generates contacts quickly

B. Interactive communication

C. Better Customer Satisfaction

D. All of the above

All of the above

Q. 160 How does a blog directly impact sales of a company ?

A. Turning visitors into leads

B. Suggests latest products

C. Topics that your target consumers find most valuable

D. All of the above

All of the above

Q. 161 Which of the following is not considered a social media marketing goal ?

A. Generating new leads

B. Increasing the number of Facebook fans & Twitter followers

C. Increasing customer satisfaction (customer service)

D. Driving recommendations from friends and family

Increasing the number of Facebook fans & Twitter followers

Q. 162 Which of the following are not the features for social media marketing ?

A. Traffic

B. Generate A Conversation Around Your Brand

C. brand awareness

D. Promoting your products and services

Traffic

Q. 163 ___ is the use of social media platforms and websites to promote a product or service.

A. Social media marketing

B. Social marketing media

C. Social media method

D. None of the above

Social media marketing

Q. 164 What is the name for Facebook`s ranking algorithm ?

A. Edge rank

B. Page rank

C. Face rank

D. Like Rank

Edge rank

Q. 165 What is the name of Facebook's analytic package ?

A. Princeps

B. Viewership

C. Insights

D. Discover

Insights

Q. 166 What feature does LinkedIn offer for pay accounts ?

A. Increased abilities to connect directly and send messages to people

B. Ability to post pictures

C. Ability to post in Groups and create a Group

D. Ability to block users

Increased abilities to connect directly and send messages to people

Q. 167 What is not true about digital marketing ?

A. Digital marketing is any form of marketing products or services that involves electronic devices.

B. Digital marketing can be done online

C. Digital marketing cannot be done online

D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing cannot be done online

Q. 168 Location is a unique feature of Mobile Marketing because _____.

A. It enables brands to hyper-target their customers.

B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

C. It allows you to personalize your marketing messages to the mobile user in a particular location.

D. You can run different campaigns based on the location of the mobile user.

It allows you to customize the marketing messages to suit the needs of users of a particular location.

Q. 169 SEO stands for _______.

A. Search Engine Option

B. Search Engine Optimization

C. Search Electronic Optimization

D. None of the above

Search Engine Optimization

Q. 170 The items that the search engines don't want are ______.

A. buying links

B. poor user experience

C. keyword stuffing

D. All of the above

All of the above

Q. 171 In YouTube Keywords are used in the _____.

A. tags

B. title

C. description

D. All of the above

All of the above

Q. 172 PPC stands for ____.

A. Post Per Click

B. Pay Per Cost

C. Pay Per Click

D. None of the above

Pay Per Click

Q. 173 Which group of ranking factors do SEOs generally consider to have the largest influence on rankings ?

A. Engagement Metrics

B. Social shares

C. Link-based metrics

D. Site speed

Link-based metrics

Q. 174 What does SERP mean ?

A. Stop eating rice pudding

B. search engine results page

C. search engine resource page

D. search engine resource program

search engine results page

Q. 175 Which SEO tool was not mentioned in the lecture ?

A. SEMrush

B. ahrefs

C. Sistrix

D. Seorch

Seorch

Q. 176 Youtube launched in ?

A. 2004

B. 2005

C. 2006

D. 2007

2005

Q. 177 The recommended size of setup channel background is ?

A. 2500x1440 pixels

B. 2560x1440 pixels

C. 2560x1240 pixels

D. 2240x1260 pixels

2560x1440 pixels

Q. 178 The most important aspects of your video YouTube considers in ranking are ?

A. Title

B. Keywords in description

C. Tags

D. All of the above

All of the above

Q. 179 YouTube can use _________________ to automatically create captions for your videos

A. voice recognition technology

B. word recognition technology

C. speech recognition technology

D. text recognition technology

speech recognition technology

Q. 180 Keywords are used in the ?

A. title

B. description

C. tags

D. All of the above

All of the above

Q. 181 Social networks are organized primarily around __________.

A. brands

B. people

C. discussions

D. interests

people

Q. 182 Digital marketing is often referred to as___________.

A. online marketing

B. internet marketing

C. web marketing

D. All of the above

All of the above

Q. 183 ___________ help in providing the user the gist of what is the article about.

A. Meta Description

B. Meta Description or Meta tags

C. Meta tags

D. None of the above

Meta Description or Meta tags

Q. 184 Approximately how many businesses content marketing is used ?

A. 20% to 30%

B. 40% to 50%

C. 60% to 70%

D. 80% to 90%

80% to 90%

Q. 185 What does the abbreviation HTML stand for ?

A. HyperText Markup Language.

B. HighText Markup Language.

C. HyperText Markdown Language.

D. None of the above.

HyperText Markup Language.

Q. 186 How many sizes of headers are available in HTML by default ?

A. 5

B. 6

C. 2

D. 1

6

Q. 187 What is the smallest header in HTML by default ?

A. H1

B. H4

C. H6

D. H2

H6

Q. 188 What are the types of lists available in HTML ?

A. Ordered, Unordered Lists.

B. Bulleted, Numbered Lists.

C. Named, Unnamed Lists.

D. None of the above.

Ordered, Unordered Lists.

Q. 189 How to create an ordered list in HTML ?

A. <ul>

B. <ol>

C. <href>

D. <br>

<ol>

Q. 190 HTML files are saved by default with the extension ?

A. .html

B. .h

C. .ht

D. None of the above

.html

Q. 191 We enclose HTML tags within ?

A. < >

B. ! !

C. { }

D. None of the above

< >

Q. 192 What is the effect of the <b> tag ?

A. It converts the text within it to bold font.

B. It is used to write black-colored font.

C. It is used to change the font size.

D. None of the above.

It converts the text within it to bold font.

Q. 193 Which of the following is correct about HTML ?

A. HTML uses User Defined Tags.

B. HTML uses tags defined within the language.

C. Both (HTML uses User Defined Tags.) and (HTML uses tags defined within the language.).

D. None of the above.

HTML uses tags defined within the language.

Q. 194 What are the attributes used to change the size of an image ?

A. Width and height

B. Big and Small

C. Top and bottom

D. None of the above

Width and height

Q. 195 What tag is used to render an image on a webpage ?

A. img

B. src

C. image

D. None of the above

img

Q. 196 Which property is used toset colors in HTML ?

A. color

B. colour

C. background-color

D. font-color

color

Q. 197 Which of the following things are necessary to create an HTML page ?

A. A text editor.

B. Web Browser

C. Both (A text editor.) and (Web Browser)

D. None of the above

Both (A text editor.) and (Web Browser)

Q. 198 Which of the following tags is used to indicate the page's start and endpoints ?

A. <body>

B. <html>

C. <head>

D. <doctype>

<html>

Q. 199 The full form of FFA page is __________.

A. Free for All Links

B. Free for Alexa

C. Free for Alternative Links

D. Free for All Search Engine

Free for All Links

Q. 200 What is the effect of the tag?

A. It converts the text within it to bold font.

B. It is used to write black-colored font.

C. It is used to change the font size.

D. None of the above.

ADVANCE DIGITAL MARKETING Quiz

ADVANCE DIGITAL MARKETING Quiz

Welcome!

Hypertext Preprocessor

Rasmus Lerdrof

$ (Dollar)

.php

Extern

Both (// â€¦â€¦) and (/* â€¦â€¦ */)

Both (echo) and (print)

The strlen() function returns the length of string

. (dot)

Magic constants

The strpos() function is used to search for a character/text in a string

PHP extension and application repository

function myFunction()

uniqueid()

$variable_name = value;

The fopen() function is used to open files in PHP

The isset() function is used to check whether variable is set or not

The sprintf() function is used to send output to variable

fopen('sample.txt', 'r');

The strcmp() function is used to compare the strings including case

phpinfo()

glob()

setcookie()

chr()

unset()

rsort()

All of the above

; (semicolon)

From 8 to Large 72

Both (Double Quotes) and (Single Quotes)

$new-var

$season = array('summer' , 'winter' , 'spring' , 'autumn');

array_push()

ucwords($var)

echo 'Hello World';

gzcompress()

Standard PHP Library

strtoupper()

implode()

fileatime()

fgets()

strrpos()

array_diff

strtotime()

date_sunrise()

<?php ?>

8

PHP Data Object

echo "$x";

0

HyperText Markup Language.

6

h6

Ordered, Unordered Lists.

<ol>

.html

< >

HTML uses tags defined within the language.

<pre>

Both the <hr> and the <br> tag

font-family

Width and height

id

It is used to add styles to an HTML element.

Cascading Style Sheets

Declaration statements

background-color

Ignores the statements

color

block that combines a number of statements into a single compound statement

3

If-then-else statement

.navbar-right

<style>

Mark Otto and Jacob Thornton

remove() method

12