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Q.
1
What is Anchor Text ?
A.
It is the main body of text on a particular web page
B.
It is the text within the left or top panel of a web page
C.
It is the most prominent text on the page that the search engines use to assign a title to the page
D.
It is the visible text that is hyperlinked to another page
Correct Answer:
D. It is the visible text that is hyperlinked to another page
Q.
2
What does SEO mean ?
A.
Stop Eating Out
B.
Search Effort Offer
C.
Search Engine Optimization
D.
Search Engine Option
Correct Answer:
C. Search Engine Optimization
Q.
3
Keyword research allows you to ___________
A.
determine which keywords to target
B.
learn about your customers interests
C.
remove pages from search engine indexes
D.
Both (determine which keywords to target) & (learn about your customers interests)
Correct Answer:
D. Both (determine which keywords to target) & (learn about your customers interests)
Q.
4
What is the advantage of putting all of your important keywords in the Meta Keywords tag ?
A.
No specific advantage for search engines
B.
They will be bolded in searches for that term
C.
It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
D.
None of the above
Correct Answer:
A. No specific advantage for search engines
Q.
5
What is page speed and why does it matter ?
A.
Refers to how fast your site loads for a user
B.
Refers to how fast your site loads for Google
C.
Refers to how fast your heading loads
D.
Refers to how fast Google crawls your page
Correct Answer:
A. Refers to how fast your site loads for a user
Q.
6
What is a backlink strategy ?
A.
External links arriving on my website
B.
Internal clicks in my site
C.
Hyperlinks of my site
D.
Technology behind external sources
Correct Answer:
A. External links arriving on my website
Q.
7
Websites that work on both desktop and mobile are called
A.
Responal
B.
Dediziert
C.
Indexiert
D.
Responsive
Correct Answer:
D. Responsive
Q.
8
The title structure should be structured as follows
A.
h1, h2, h4, h3
B.
h4, h3, h2, h1
C.
h1, h2, h3, h4
D.
h1, h4, h4, h3
Correct Answer:
C. h1, h2, h3, h4
Q.
9
Local SEO is about your ___________being found on maps and mobile searches.
A.
Website
B.
Phone Number
C.
Location
D.
Password
Correct Answer:
C. Location
Q.
10
In Local SEO efforts, we optimize ___________in Google My Business.
A.
keywords
B.
categories
C.
butterflies
D.
numbers
Correct Answer:
B. categories
Q.
11
Backlinks are like ______ for your website.
A.
hyperlink
B.
votes
C.
sign
D.
drink
Correct Answer:
B. votes
Q.
12
What is the objective of SEO ?
A.
To have a nice website
B.
To have the best technology in terms of site encoding
C.
Increasing visibility of a website
D.
Increasing brand awareness
Correct Answer:
C. Increasing visibility of a website
Q.
13
What is the first E-commerce search engine ?
A.
Google Shopping
B.
Amazon
C.
Google
D.
flipkart
Correct Answer:
B. Amazon
Q.
14
The future of SEO is :
A.
Shorter and shorter requests
B.
Answer and not search engines
C.
n Internet user, whatever the device used.
D.
C. n Internet user, whatever the device used.
Correct Answer:
B. Answer and not search engines
Q.
15
An optimized meta tag includes :
A.
Keywords
B.
Call To Action
C.
Unique Selling Points
D.
All of these answers are correct
Correct Answer:
D. All of these answers are correct
Q.
16
Why Robot.txt file is used ?
A.
To block the crawler from crawling a particular portion of the website
B.
To block Home page of the website
C.
To Pass link juice when given link in other website
D.
None of the above
Correct Answer:
A. To block the crawler from crawling a particular portion of the website
Q.
17
What should you use to help Google understanding images ?
A.
Robot tag
B.
Secondary tag
C.
Alt tag
D.
Shift tag
Correct Answer:
C. Alt tag
Q.
18
Which of the following is the correct depiction of Digital Marketing ?
A.
E-mail Marketing
B.
social media marketing
C.
Web Marketing
D.
All of the above
Correct Answer:
D. All of the above
Q.
19
What is considered while creating a front page of the website or homepage ?
A.
References of other websites
B.
A brief elaboration about the company
C.
Logos portraying the number of awards won by the web designer
D.
None of the above
Correct Answer:
B. A brief elaboration about the company
Q.
20
Which of the following is not specifically required by the search engines ?
A.
Poor user experience
B.
Keyword stuffing
C.
Buying links
D.
All of the above
Correct Answer:
D. All of the above
Q.
21
Which of the following is the correct name for Facebook's ranking algorithm ?
A.
Face Rank
B.
Edge Rank
C.
Like Rank
D.
Page Rank
Correct Answer:
B. Edge Rank
Q.
22
Micro-blogging can be defined as __________
A.
Mobile related blogs
B.
Mobile related blogs
C.
Blogs encompassing limited individual posts, which are typically limited by character count.
D.
None of the above
Correct Answer:
C. Blogs encompassing limited individual posts, which are typically limited by character count.
Q.
23
Facebook was invented by
A.
Sir Mark Zuckerberg
B.
Sir Henry W. Seelay
C.
Sir Schuyler Skaats Wheeler
D.
Sir Samuel W. Francis
Correct Answer:
A. Sir Mark Zuckerberg
Q.
24
In which one of the following year, face book was invented ?
A.
year 2003
B.
year 2002
C.
year 2000
D.
year 2004
Correct Answer:
D. year 2004
Q.
25
Who were the exclusive members of Facebook when it was first launched ?
A.
Harvard students
B.
Ivy League
C.
Stanford students
D.
American residents
Correct Answer:
A. Harvard students
Q.
26
What is the primary color of the Facebook website ?
A.
blue
B.
red
C.
yellow
D.
green
Correct Answer:
A. blue
Q.
27
What is the technology partner of Facebook in its video calling feature ?
A.
Skype
B.
Vimeo
C.
Twitter
D.
MySpace
Correct Answer:
A. Skype
Q.
28
Which social media company just announced the global launch of 'Take a Break', which includes India ?
A.
Twitter
B.
Instagram
C.
Pinterest
D.
LinkedIn
Correct Answer:
B. Instagram
Q.
29
Which social media platform has launched two cyber safety campaigns named 'Safe Stree' and 'My Kanoon' ?
A.
Instagram
B.
SnapChat
C.
Facebook
D.
Twitte
Correct Answer:
A. Instagram
Q.
30
Recently, Ministry of Information and Broadcasting has launched its account in which social media platform to counter fake news ?
A.
WhatsApp
B.
Telegram
C.
Instagram
D.
Twitter
Correct Answer:
B. Telegram
Q.
31
'Super Follows' feature has been introduced by which social media giant ?
A.
Twitter
B.
Facebook
C.
Google
D.
WhatsApp
Correct Answer:
A. Twitter
Q.
32
Which social media platform discontinued its feature named 'Fleets' ?
A.
Facebook
B.
Instagram
C.
Twitter
D.
WhatsApp
Correct Answer:
C. Twitter
Q.
33
How much time period is required to get a Google page ranking ?
A.
2 week
B.
1 week
C.
2 months
D.
More than 3 months
Correct Answer:
D. More than 3 months
Q.
34
The number of characters recommended for Title Tag ?
A.
100 characters
B.
70 characters
C.
150 characters
D.
50 characters
Correct Answer:
B. 70 characters
Q.
35
What do the acronyms PA, DA, and PR stand for ?
A.
Personal authority, domain authority, parked rename
B.
Page authority, domain age, page rank
C.
Page authority, domain authority, page rank
D.
None of the above
Correct Answer:
C. Page authority, domain authority, page rank
Q.
36
Why is it bad concept from SEO perspective to host cost-free write-ups as well as write ups that are very common on the web ?
A.
Since they will certainly not lead to fresh website traffic.
B.
Because you could be penalize by search engine for making use of duplicate contents.
C.
Because you will certainly not get the benefits of proper keyword targeting.
D.
Due to the fact that people might turn up claiming copyright infringement.
Correct Answer:
B. Because you could be penalize by search engine for making use of duplicate contents.
Q.
37
Just how can Meta Description tags help with the technique of seo ?
A.
Trick concern-- meta description are NOT vital.
B.
They aid to inform the engines which keywords are essential on your page.
C.
They serve as the duplicate that will certainly attract searchers to click on your listing.
D.
Theyre a crucial ranking factor in the search formulas.
Correct Answer:
C. They serve as the duplicate that will certainly attract searchers to click on your listing.
Q.
38
A friendly URL is
A.
The URL with cryptic text ad a lot of numbers
B.
Short, with recognizable text
C.
Short, with recognizable text and relevant keywords
D.
None of the above
Correct Answer:
C. Short, with recognizable text and relevant keywords
Q.
39
Domain authority is a metric maintained by ?
A.
Google
B.
Moz
C.
Bing
D.
None of the above
Correct Answer:
B. Moz
Q.
40
How do sitemaps help a website with search engines ?
A.
Google and Yahoo! Give higher rankings to websites with better sitemaps
B.
they help users understand a website better
C.
search engine spiders can reach more pages on a website because of sitemaps
D.
None of the above
Correct Answer:
C. search engine spiders can reach more pages on a website because of sitemaps
Q.
41
MOZs keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in :
A.
link building
B.
URL structuring
C.
Keyword research tools
D.
None of the above
Correct Answer:
A. link building
Q.
42
Suppose you want a page to pass on value but not to be indexed, which tag would you use ?
A.
meta robots = no index, no follow
B.
meta robots = no index, follow
C.
meta robots = index, no follow
D.
None of the above
Correct Answer:
B. meta robots = no index, follow
Q.
43
The canonical tag is used to inform search engines
A.
which URL to count as authoritative when dealing with several URLs leading to the same page
B.
which pages is the homepage of a website
C.
which pages should not show up in SERPs
D.
None of the above
Correct Answer:
A. which URL to count as authoritative when dealing with several URLs leading to the same page
Q.
44
The Meta Robots tag should be placed in which part of an HTML file ?
A.
the head area
B.
the main body
C.
the footer r bottom of the page
D.
None of the above
Correct Answer:
A. the head area
Q.
45
The Nofollow attribute :
A.
doe not count as a vote of approval but passes on link juice
B.
does not pass on link juice but counts as a vote of approval
C.
does not pass on link juice and does not count as a vote of approval
D.
None of the above
Correct Answer:
B. does not pass on link juice but counts as a vote of approval
Q.
46
Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called :
A.
keyword stuffing
B.
keyword density
C.
keyword research
D.
None of the above
Correct Answer:
B. keyword density
Q.
47
What does search engine saturation mean ?
A.
the amount of websites competing for a particular keyword
B.
the limit of a search engines indexing capacity
C.
the amount of pages of a website indexed by a search engine
D.
None of the above
Correct Answer:
C. the amount of pages of a website indexed by a search engine
Q.
48
What is meta description ?
A.
A short description of your web page that lets a search engine know what the page is about
B.
A place to put the keyword for a page
C.
A description of your company that is displayed above the title tag
D.
None of the above
Correct Answer:
A. A short description of your web page that lets a search engine know what the page is about
Q.
49
What is the difference between page authority and domain authority ?
A.
one is maintained by Google and the other by Yahoo!
B.
one is maintained by Google and the other by Moz
C.
Both are maintained by Moz, one ranks a page and the other ranks the whole domain
D.
None of the above
Correct Answer:
C. Both are maintained by Moz, one ranks a page and the other ranks the whole domain
Q.
50
What is the format for sitemaps recommended the most by the search engine and SEOS ?
A.
txt file
B.
RSS
C.
XML (Extensible Markup Language)
D.
None of the above
Correct Answer:
C. XML (Extensible Markup Language)
Q.
51
What is the highest Google page rank a web page can have ?
A.
10 page
B.
1000 page
C.
100 page
D.
None of the above
Correct Answer:
A. 10 page
Q.
52
What is Social Media Marketing ?
A.
a way to communicate with customers on social media platforms to increase the performance of the business
B.
Software
C.
Hardware
D.
All of the above
Correct Answer:
A. a way to communicate with customers on social media platforms to increase the performance of the business
Q.
53
What social media marketing do ?
A.
It can help to communicate with customers in a less time-consuming manner.
B.
It can help to advertise a product and services to many customers at once.
C.
It can help to create visual interaction between products and customers.
D.
All of the above
Correct Answer:
D. All of the above
Q.
54
Social media marketing focuses on ___.
A.
Social platform
B.
Individual shop
C.
Whole sale
D.
All of the above
Correct Answer:
A. Social platform
Q.
55
Identify the platform for Social media marketing ?
A.
Instagram
B.
Twitter
C.
Facebook
D.
All of the above
Correct Answer:
D. All of the above
Q.
56
Which term adopted for updates by Twitter users ?
A.
Tweets
B.
Twoots
C.
Twinks
D.
Posts
Correct Answer:
A. Tweets
Q.
57
What is 'social media optimization' ?
A.
Writing clear content
B.
Creating short content which is easily indexed
C.
Creating content which easily creates publicity via social networks
D.
Hiring people to create content for social networks
Correct Answer:
C. Creating content which easily creates publicity via social networks
Q.
58
What is the benefit of Social media marketing ?
A.
It can show your brand in front of people much more quickly and easily.
B.
increased traffic
C.
higher conversion rates
D.
All of the above
Correct Answer:
A. It can show your brand in front of people much more quickly and easily.
Q.
59
Which social network is considered the most popular for social media marketing ?
A.
Facebook
B.
Twitter
C.
Instagram
D.
Whatsapp
Correct Answer:
A. Facebook
Q.
60
What is unique about social media marketing ?
A.
Generates contacts quickly
B.
Interactive communication
C.
Better Customer Satisfaction
D.
All of the above
Correct Answer:
D. All of the above
Q.
61
How does a blog directly impact sales of a company ?
A.
Turning visitors into leads
B.
Suggests latest products
C.
Topics that your target consumers find most valuable
D.
All of the above
Correct Answer:
D. All of the above
Q.
62
Which of the following is not considered a social media marketing goal ?
A.
Generating new leads
B.
Increasing the number of Facebook fans & Twitter followers
C.
Increasing customer satisfaction (customer service)
D.
Driving recommendations from friends and family
Correct Answer:
B. Increasing the number of Facebook fans & Twitter followers
Q.
63
Which of the following are not the features for social media marketing ?
A.
Traffic
B.
Generate A Conversation Around Your Brand
C.
brand awareness
D.
Promoting your products and services
Correct Answer:
A. Traffic
Q.
64
___ is the use of social media platforms and websites to promote a product or service.
A.
Social media marketing
B.
Social marketing media
C.
Social media method
D.
None of the above
Correct Answer:
A. Social media marketing
Q.
65
What is the name for Facebook`s ranking algorithm ?
A.
Edge rank
B.
Page rank
C.
Face rank
D.
Like Rank
Correct Answer:
A. Edge rank
Q.
66
What is the name of Facebook's analytic package ?
A.
Princeps
B.
Viewership
C.
Insights
D.
Discover
Correct Answer:
C. Insights
Q.
67
What feature does LinkedIn offer for pay accounts ?
A.
Increased abilities to connect directly and send messages to people
B.
Ability to post pictures
C.
Ability to post in Groups and create a Group
D.
Ability to block users
Correct Answer:
A. Increased abilities to connect directly and send messages to people
Q.
68
What is not true about digital marketing ?
A.
Digital marketing is any form of marketing products or services that involves electronic devices.
B.
Digital marketing can be done online
C.
Digital marketing cannot be done online
D.
Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Correct Answer:
C. Digital marketing cannot be done online
Q.
69
Location is a unique feature of Mobile Marketing because _____.
A.
It enables brands to hyper-target their customers.
B.
It allows you to customize the marketing messages to suit the needs of users of a particular location.
C.
It allows you to personalize your marketing messages to the mobile user in a particular location.
D.
You can run different campaigns based on the location of the mobile user.
Correct Answer:
B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Q.
70
SEO stands for _______.
A.
Search Engine Option
B.
Search Engine Optimization
C.
Search Electronic Optimization
D.
None of the above
Correct Answer:
B. Search Engine Optimization
Q.
71
The items that the search engines don't want are ______.
A.
buying links
B.
poor user experience
C.
keyword stuffing
D.
All of the above
Correct Answer:
D. All of the above
Q.
72
In YouTube Keywords are used in the _____.
A.
tags
B.
title
C.
description
D.
All of the above
Correct Answer:
D. All of the above
Q.
73
PPC stands for ____.
A.
Post Per Click
B.
Pay Per Cost
C.
Pay Per Click
D.
None of the above
Correct Answer:
C. Pay Per Click
Q.
74
Which group of ranking factors do SEOs generally consider to have the largest influence on rankings ?
A.
Engagement Metrics
B.
Social shares
C.
Link-based metrics
D.
Site speed
Correct Answer:
C. Link-based metrics
Q.
75
What does SERP mean ?
A.
Stop eating rice pudding
B.
search engine results page
C.
search engine resource page
D.
search engine resource program
Correct Answer:
B. search engine results page
Q.
76
Which SEO tool was not mentioned in the lecture ?
A.
SEMrush
B.
ahrefs
C.
Sistrix
D.
Seorch
Correct Answer:
D. Seorch
Q.
77
Youtube launched in ?
A.
year 2004
B.
year 2005
C.
year 2006
D.
year 2007
Correct Answer:
B. year 2005
Q.
78
The recommended size of setup channel background is ?
A.
2500x1440 pixels
B.
2560x1440 pixels
C.
2560x1240 pixels
D.
2240x1260 pixels
Correct Answer:
B. 2560x1440 pixels
Q.
79
The most important aspects of your video YouTube considers in ranking are ?
A.
Title
B.
Keywords in description
C.
Tags
D.
All of the above
Correct Answer:
D. All of the above
Q.
80
YouTube can use _________________ to automatically create captions for your videos
A.
voice recognition technology
B.
word recognition technology
C.
speech recognition technology
D.
text recognition technology
Correct Answer:
C. speech recognition technology
Q.
81
Keywords are used in the ?
A.
title
B.
description
C.
tags
D.
All of the above
Correct Answer:
D. All of the above
Q.
82
Social networks are organized primarily around __________.
A.
brands
B.
people
C.
discussions
D.
interests
Correct Answer:
B. people
Q.
83
Digital marketing is often referred to as___________.
A.
online marketing
B.
internet marketing
C.
web marketing
D.
All of the above
Correct Answer:
D. All of the above
Q.
84
___________ help in providing the user the gist of what is the article about.
A.
Meta Description
B.
Meta Description or Meta tags
C.
Meta tags
D.
None of the above
Correct Answer:
B. Meta Description or Meta tags
Q.
85
Approximately how many businesses content marketing is used ?
A.
20% to 30%
B.
40% to 50%
C.
60% to 70%
D.
80% to 90%
Correct Answer:
D. 80% to 90%
Q.
86
What does the abbreviation HTML stand for ?
A.
HyperText Markup Language.
B.
HighText Markup Language.
C.
HyperText Markdown Language.
D.
None of the above.
Correct Answer:
A. HyperText Markup Language.
Q.
87
How many sizes of headers are available in HTML by default ?
A.
5 headers
B.
6 headers
C.
2 headers
D.
1 headers
Correct Answer:
B. 6 headers
Q.
88
What is the smallest header in HTML by default ?
A.
H1
B.
H4
C.
H6
D.
H2
Correct Answer:
C. H6
Q.
89
What are the types of lists available in HTML ?
A.
Ordered, Unordered Lists.
B.
Bulleted, Numbered Lists.
C.
Named, Unnamed Lists.
D.
None of the above.
Correct Answer:
A. Ordered, Unordered Lists.
Q.
90
How to create an ordered list in HTML ?
A.
<ul>
B.
<ol>
C.
<href>
D.
<br>
Correct Answer:
B. <ol>
Q.
91
HTML files are saved by default with the extension ?
A.
.html
B.
.h
C.
.ht
D.
None of the above
Correct Answer:
A. .html
Q.
92
We enclose HTML tags within ?
A.
< >
B.
! !
C.
{ }
D.
None of the above
Correct Answer:
A. < >
Q.
93
What is the effect of the <b> tag ?
A.
It converts the text within it to bold font.
B.
It is used to write black-colored font.
C.
It is used to change the font size.
D.
None of the above.
Correct Answer:
A. It converts the text within it to bold font.
Q.
94
Which of the following is correct about HTML ?
A.
HTML uses User Defined Tags.
B.
HTML uses tags defined within the language.
C.
Both (HTML uses User Defined Tags.) and (HTML uses tags defined within the language.).
D.
None of the above.
Correct Answer:
B. HTML uses tags defined within the language.
Q.
95
What are the attributes used to change the size of an image ?
A.
Width and height
B.
Big and Small
C.
Top and bottom
D.
None of the above
Correct Answer:
A. Width and height
Q.
96
What tag is used to render an image on a webpage ?
A.
img
B.
src
C.
image
D.
None of the above
Correct Answer:
A. img
Q.
97
Which property is used toset colors in HTML ?
A.
color
B.
colour
C.
background-color
D.
font-color
Correct Answer:
A. color
Q.
98
Which of the following things are necessary to create an HTML page ?
A.
A text editor.
B.
Web Browser
C.
Both (A text editor.) and (Web Browser)
D.
None of the above
Correct Answer:
C. Both (A text editor.) and (Web Browser)
Q.
99
Which of the following tags is used to indicate the page's start and endpoints ?
A.
<body>
B.
<html>
C.
<head>
D.
<doctype>
Correct Answer:
B. <html>
Q.
100
The full form of FFA page is __________.
A.
Free for All Links
B.
Free for Alexa
C.
Free for Alternative Links
D.
Free for All Search Engine
Correct Answer:
A. Free for All Links
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