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Q. 1   What is Anchor Text ?

It is the visible text that is hyperlinked to another page

Q. 2   What does SEO mean ?

Search Engine Optimization

Q. 3   Keyword research allows you to ___________

Both (determine which keywords to target) & (learn about your customers interests)

Q. 4   What is the advantage of putting all of your important keywords in the Meta Keywords tag ?

No specific advantage for search engines

Q. 5   What is page speed and why does it matter ?

Refers to how fast your site loads for a user

Q. 6   What is a backlink strategy ?

External links arriving on my website

Q. 7   Websites that work on both desktop and mobile are called


Q. 8   The title structure should be structured as follows

h1, h2, h3, h4

Q. 9   Local SEO is about your ___________being found on maps and mobile searches.


Q. 10   In Local SEO efforts, we optimize ___________in Google My Business.


Q. 11   Backlinks are like ______ for your website.


Q. 12   What is the objective of SEO ?

Increasing visibility of a website

Q. 13   What is the first E-commerce search engine ?


Q. 14   The future of SEO is :

Answer and not search engines

Q. 15   An optimized meta tag includes :

All of these answers are correct

Q. 16   Why Robot.txt file is used ?

To block the crawler from crawling a particular portion of the website

Q. 17   What should you use to help Google understanding images ?

Alt tag

Q. 18   Which of the following is the correct depiction of Digital Marketing ?

All of the above

Q. 19   What is considered while creating a front page of the website or homepage ?

A brief elaboration about the company

Q. 20   Which of the following is not specifically required by the search engines ?

All of the above

Q. 21   Which of the following is the correct name for Facebook's ranking algorithm ?

Edge Rank

Q. 22   Micro-blogging can be defined as __________

Blogs encompassing limited individual posts, which are typically limited by character count.

Q. 23   Facebook was invented by

Sir Mark Zuckerberg

Q. 24   In which one of the following year, face book was invented ?


Q. 25   Who were the exclusive members of Facebook when it was first launched ?

Harvard students

Q. 26   What is the primary color of the Facebook website ?


Q. 27   What is the technology partner of Facebook in its video calling feature ?


Q. 28   Which social media company just announced the global launch of 'Take a Break', which includes India ?


Q. 29   Which social media platform has launched two cyber safety campaigns named 'Safe Stree' and 'My Kanoon' ?


Q. 30   Recently, Ministry of Information and Broadcasting has launched its account in which social media platform to counter fake news ?


Q. 31   'Super Follows' feature has been introduced by which social media giant ?


Q. 32   Which social media platform discontinued its feature named 'Fleets' ?


Q. 33   How much time period is required to get a Google page ranking ?

More than 3 months

Q. 34   The number of characters recommended for Title Tag ?


Q. 35   What do the acronyms PA, DA, and PR stand for ?

Page authority, domain authority, page rank

Q. 36   Why is it bad concept from SEO perspective to host cost-free write-ups as well as write ups that are very common on the web ?

Because you could be penalize by search engine for making use of duplicate contents.

Q. 37   Just how can Meta Description tags help with the technique of seo ?

They serve as the duplicate that will certainly attract searchers to click on your listing.

Q. 38   A friendly URL is

Short, with recognizable text and relevant keywords

Q. 39   Domain authority is a metric maintained by ?


Q. 40   How do sitemaps help a website with search engines ?

search engine spiders can reach more pages on a website because of sitemaps

Q. 41   MOZs keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in :

link building

Q. 42   Suppose you want a page to pass on value but not to be indexed, which tag would you use ?

meta robots = no index, follow

Q. 43   The canonical tag is used to inform search engines

which URL to count as authoritative when dealing with several URLs leading to the same page

Q. 44   The Meta Robots tag should be placed in which part of an HTML file ?

the head area

Q. 45   The Nofollow attribute :

does not pass on link juice but counts as a vote of approval

Q. 46   Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called :

keyword density

Q. 47   What does search engine saturation mean ?

the amount of pages of a website indexed by a search engine

Q. 48   What is meta description ?

A short description of your web page that lets a search engine know what the page is about

Q. 49   What is the difference between page authority and domain authority ?

Both are maintained by Moz, one ranks a page and the other ranks the whole domain

Q. 50   What is the format for sitemaps recommended the most by the search engine and SEOS ?

XML (Extensible Markup Language)

Q. 51   What is the highest Google page rank a web page can have ?


Q. 52   What is Social Media Marketing ?

a way to communicate with customers on social media platforms to increase the performance of the business

Q. 53   What social media marketing do ?

All of the above

Q. 54   Social media marketing focuses on ___.

Social platform

Q. 55   Identify the platform for Social media marketing ?

All of the above

Q. 56   Which term adopted for updates by Twitter users ?


Q. 57   What is 'social media optimization' ?

Creating content which easily creates publicity via social networks

Q. 58   What is the benefit of Social media marketing ?

It can show your brand in front of people much more quickly and easily.

Q. 59   Which social network is considered the most popular for social media marketing ?


Q. 60   What is unique about social media marketing ?

All of the above

Q. 61   How does a blog directly impact sales of a company ?

All of the above

Q. 62   Which of the following is not considered a social media marketing goal ?

Increasing the number of Facebook fans & Twitter followers

Q. 63   Which of the following are not the features for social media marketing ?


Q. 64   ___ is the use of social media platforms and websites to promote a product or service.

Social media marketing

Q. 65   What is the name for Facebook`s ranking algorithm ?

Edge rank

Q. 66   What is the name of Facebook's analytic package ?


Q. 67   What feature does LinkedIn offer for pay accounts ?

Increased abilities to connect directly and send messages to people

Q. 68   What is not true about digital marketing ?

Digital marketing cannot be done online

Q. 69   Location is a unique feature of Mobile Marketing because _____.

It allows you to customize the marketing messages to suit the needs of users of a particular location.

Q. 70   SEO stands for _______.

Search Engine Optimization

Q. 71   The items that the search engines don't want are ______.

All of the above

Q. 72   In YouTube Keywords are used in the _____.

All of the above

Q. 73   PPC stands for ____.

Pay Per Click

Q. 74   Which group of ranking factors do SEOs generally consider to have the largest influence on rankings ?

Link-based metrics

Q. 75   What does SERP mean ?

search engine results page

Q. 76   Which SEO tool was not mentioned in the lecture ?


Q. 77   Youtube launched in ?


Q. 78   The recommended size of setup channel background is ?

2560x1440 pixels

Q. 79   The most important aspects of your video YouTube considers in ranking are ?

All of the above

Q. 80   YouTube can use _________________ to automatically create captions for your videos

speech recognition technology

Q. 81   Keywords are used in the ?

All of the above

Q. 82   Social networks are organized primarily around __________.


Q. 83   Digital marketing is often referred to as___________.

All of the above

Q. 84   ___________ help in providing the user the gist of what is the article about.

Meta Description or Meta tags

Q. 85   Approximately how many businesses content marketing is used ?

80% to 90%

Q. 86   What does the abbreviation HTML stand for ?

HyperText Markup Language.

Q. 87   How many sizes of headers are available in HTML by default ?


Q. 88   What is the smallest header in HTML by default ?


Q. 89   What are the types of lists available in HTML ?

Ordered, Unordered Lists.

Q. 90   How to create an ordered list in HTML ?


Q. 91   HTML files are saved by default with the extension ?


Q. 92   We enclose HTML tags within ?

< >

Q. 93   What is the effect of the <b> tag ?

It converts the text within it to bold font.

Q. 94   Which of the following is correct about HTML ?

HTML uses tags defined within the language.

Q. 95   What are the attributes used to change the size of an image ?

Width and height

Q. 96   What tag is used to render an image on a webpage ?


Q. 97   Which property is used toset colors in HTML ?


Q. 98   Which of the following things are necessary to create an HTML page ?

Both (A text editor.) and (Web Browser)

Q. 99   Which of the following tags is used to indicate the page's start and endpoints ?


Q. 100   The full form of FFA page is __________.

Free for All Links